Are Fruity Pebbles Vegan?




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Fruity Pebbles is a popular breakfast cereal made by Post Consumer Brands. It is a colorful, fruity-flavored cereal that has been enjoyed by many since its inception in the late 1960s. However, as more people have turned towards veganism, there has been an increasing question regarding whether Fruity Pebbles is vegan-friendly or not. In this article, we will explore whether Fruity Pebbles is vegan, and if so, what makes it vegan.

Overview of Fruity Pebbles

Before delving into whether Fruity Pebbles is vegan or not, it is essential to understand what the cereal is made of. Fruity Pebbles is made of rice grains that are coated with sugar and a variety of artificial flavors and colors. Some of the flavors used include orange, lemon, lime, and strawberry, among others.

What Makes a Food Vegan?

To determine whether a food item is vegan, we need to understand what makes a food vegan. Veganism is a lifestyle that seeks to avoid the exploitation and cruelty of animals. Therefore, any food item that is derived from animals or involves the use of animals in its production is not considered vegan. In essence, veganism is about avoiding any animal-derived product, including meat, dairy, eggs, and even honey.

Fruity Pebbles Ingredients

fruity pebbles ingredients

Now that we have an understanding of what makes a food vegan, let’s take a closer look at the ingredients used in Fruity Pebbles. According to the Post Consumer Brands website, Fruity Pebbles is made up of the following ingredients:

  • Rice
  • Sugar
  • Hydrogenated Vegetable Oil
  • Salt
  • Contains less than 1% of Natural and Artificial Flavor
  • Red 40
  • Yellow 6
  • Turmeric Oleoresin (Color)
  • Blue 1
  • Yellow 5
  • Blue 2

Is Fruity Pebbles Vegan?

Based on the ingredients listed above, it is safe to say that Fruity Pebbles is vegan. None of the ingredients used in Fruity Pebbles come from animals or involve the use of animals in their production. However, it is worth noting that Fruity Pebbles contains sugar, which can be refined using bone char.

Bone char is derived from the bones of cattle, and it is used to whiten sugar during the refining process. Therefore, some vegans may avoid consuming Fruity Pebbles due to the potential use of bone char in the sugar used to make the cereal.

Vegan-Friendly Alternatives

If you are a vegan or looking to adopt a vegan lifestyle, there are many vegan-friendly alternatives to Fruity Pebbles. Some of these alternatives include:

  • Barbara’s Puffins Cereal
  • Cascadian Farm Organic Fruitful O’s Cereal
  • Nature’s Path EnviroKidz Organic Leapin’ Lemurs Cereal
  • Cheerios


Is Fruity Pebbles gluten-free?

No, Fruity Pebbles is not gluten-free. It is made with rice, which is a grain that contains gluten.

Is Fruity Pebbles halal?

Yes, Fruity Pebbles is halal.

Is Fruity Pebbles kosher?

Yes, Fruity Pebbles is kosher. It is certified kosher by the Orthodox Union.

Are there any vegan flavors of Fruity Pebbles?

No, there are no vegan flavors of Fruity Pebbles. All of the flavors currently available contain the same ingredients, including sugar, which may be refined using bone char.

Can Fruity Pebbles be used in vegan recipes?

Yes, Fruity Pebbles can be used in vegan recipes as a cereal topping, mix-in for baked goods, or even as a crust for vegan cheesecake. Just be sure to check the other ingredients in the recipe to ensure they are also vegan.


In conclusion, Fruity Pebbles is vegan-friendly. Although there is a chance that the sugar used to make the cereal may be refined using bone char, none of the ingredients used in the cereal involve the use of animals in their production.

However, if you are a vegan who prefers to avoid any potential use of animal products in the refining process, there are many vegan-friendly alternatives to Fruity Pebbles.

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